A brand new University City - Charlotte Business Journal:

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That kind of response is what has promptesd to launch a branding effort for the which is home to morethan 150,000 74,000 jobs and contributes more than $8.4 billion annually to the regionaol economy, according to a recent The organization is also earmarking funds for a rebrandiny of the 2,200-acre University Research Park and has hirec a design firm to create an area plan for the which has suffered from above-market vacancy rates. For all its contributionzs to the region, Universityu City has long been viewed as an areathat hasn’gt lived up to its potential.
Part of the area leaders believe, is that University City doesn’t have a clear identity or In an effort toremedy that, University City an organization that advocates for the has hired a local ad agency to creatr a brand for the area that will put it in a bettet position to compete with markets such as uptown or Ballantyns for relocating businesses or consumers.